A Review of the Specific Characteristics of the Generation Y Consumer

Generation Y refers to the specific generation born betwixt the 1980's to the early 1990'south and was the term given to this Generation after proceeding Generation X. But what central characteristics define this generation? Like everything with this generation there is much debate as to the main characteristics to define a whole generation. 1 would say it's impossible. However as a demographic generation y is the fastest growing generation in concern and business leaders, hour advisors and squad managers alike all desire to know how to nurture this talent.

Love them or detest them this generation is here to stay and will keep to make ground roads within business. Hither are some of the main characteristics to define Generation Y. Go to know them well as they will someday be heading upward the businesses we are all part of.

Tech/Web Savvy:

I'll transport you an electronic mail'.  Generation Y were born into an emerging earth of engineering science and have grown up surrounded past smart phones, laptops, tablets and other gadgets. Every bit a generation people are constantly plugged into technology and information technology becomes an essential aspect of the generations life.

Generation Y prefer to communicate more quickly and effectively via electronic mail, social networks or text messaging as opposed to traditional means of communication. The generation are also attracted to organisations where technology is are the forefront of the companies ethos. Traditional companies are less of an attraction for the millennial generation . Generation Y want to work for companies who are embracing these new means of communication and implementing them into business as opposed to organisations with a more traditional mind set. Technology needs to exist part of this generations day to twenty-four hours life. Equally yourself the question 'How many 20 somethings do you see without a smartphone?'

Family unit Orientated:

The way one run into's the workplace is entirely different when it comes to Generation Y. Instead of working long shifts to work their mode up an organization the millennial generation adopt flexible working schedules and a more rounded piece of work/life balance. Don't confuse the generation every bit lazy. Far from it still family life takes priority over the work identify. Many Generation Y's have grown upwards with overworked parents and this has driven the new perception to work. The older generation may see this as a commitment result however the millennial's merely view life differently and want to observe the all-time blend of an enjoyable life with a fulfilling working environment.

Aggressive:

Generation Y are confident and ambitious.  Expectations typically demand to be managed as Generation Y's are confident to take on of import roles inside organisations every bit soon as they begin. With young entrepreneurs similar Marker Zuckerburg the millennials believe theres no limit to what they can achieve. Every bit an arrangement the difficulty is managing these expectations without stifling creativity and development. Giving Generation Y'south the resources they require to run into development is a strategic way businesses look to go on the generation happy. Generation Y accept high expectations of their employees and expect this to exist matched. Many are not afraid to seek employment elsewhere if this ambition is non met. Unlike generations before them they are happy to change task roles more often to notice the right system to work within.

Squad Players:

Teamwork is high on the agenda of Generation Y.  Working every bit a team is high on the calendar and regular team meetings and collaboration with

Desire to Discover More About Your Gen Y Team Members?

colleagues is preferred.  Generation Y wants to be involved and included. They expect openness and transparency from management and colleagues and seek for this squad playing mentality inside an organisation.

Communicators:

Communication is key for Generation Y nevertheless it has to be on the correct terms. Sending a Generation Y an email, a tweet or a Facebook message will receive an instant reply whereas a phone call may take a petty longer for a return. Within the role environment Generation Y's prefer advice via email whereas the baby boomer generation prefer to pick up the phone.  Communication which is quick, effective and on Generation Y terms will exist conducted in a heartbeat.

Like to be loved:

Constant feedback, gratitude, relaying to someone they are doing a proficient job are common characteristics of Generation Y. In generations earlier this level of communication was unheard of with senior management withal Generation Y in the workplace seek this level of love. Companies have began to implement mentor schemes to develop and guide the immature generation in their careers. Having this level of guidance and reassurance is essential when working with and nurturing this generation.

Want to read more about how to connect with Generation Y?

These insights were inspired by the blog founder and our amazing leaders at GAIA Insights who encourage our squad to be a great leader every day. Want to learn more than most how to connect generations? Are you or someone yous know a high-potential leader who wants more from their role than a fancy championship and big paycheck? Or practice you know someone who is a select talent and driven by leadership every bit a responsibility to serve, rather than having ability over others. Read more from our ASPIRE programs powered past GAIA Insights.

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Source: http://www.generationy.com/about-generation-y-in-the-workforce/characteristics/